Eisner IS has a unique approach.
We call it “Customer-Centricity”.

A Customer-Centric organization is one whose business activities are centered on providing value to its customers. This means that the outward facing business processes of a Customer-Centric organization are engineered to involve only those activities that add value to its customers, partners, and suppliers. The Customer-Centric organization doesn’t waste resources by doing things that have no value to its customers. Being Customer-Centric results in the following benefits;

• Customers have a high level of satisfaction leading
  to higher loyalty
• A lower costs of marketing, sales and service
  than competitors
• Higher profitability